Advertisment

 

 

In this advertisement, five Nike shoes are displayed in different various colors. They each have a caption of the name of the shoe under them. There is a description and a huge text. It looks like an old time advertisement. The shoes are made to look worn out and old by having them look like shoes from the 1970’s. The advertisement was made in 2007 referring to the thirty years after 1977. This advertisement wants to let the viewer’s know that these shoes are not made to look like brand new hot shoes. The ethos here is the Nike symbol. It shows us that Nike made this and is credible and trustworthy to talk about shoes because they are known for their shoes or better yet, sports equipment. More people will buy Nike rather than an unknown random shoe brand. The logos is how they mention that these shoes are made to look like shoes from 1977 or thirty years ago. One can research or actually ask a person who lived and ran in the 1970’s if they or other people who ran during that time wore Nike brand shoes. One can also research about Nike’s history and old sports equipment and what they looked like. The pathos is the large text that says “EAT OUR DUST.” It is intimidating and motivating. The smaller text that describes how they made the shoe look old and “fresh out of the box” from thirty years and calling it “vintage” is also pathos. They are making it sound epic and that persuades people viewing the advertisement want to buy it so they can have this shoe. People who run and work out or play sports would want to know about this and would affect them to try this shoe out and buy them.